The Internet has a huge effect on our society and its users. Search Engine Optimization (SEO) is one of the most fundamental and essential segments of Digital Marketing. Every business and company should have a good online presence to become visible to their prospective customers. Greater the visibility and trust, greater will be their ROI.

When you are searching or any kind of information, so which is your go-to place? Of course, GOOGLE! So in order to appear in Google search results, you need to optimize your website with proper SEO tactics.


Search Engine Optimization (SEO) is one of the most fundamental and essential segments of Digital Marketing. If you want to become visible online, this is your one-stop solution. Thus it is a technique of making your website visible to your potential customers and partners in Google’s search engine results page (SERPs).

Thus there are various activities which you need to perform under SEO. From basic to advanced, these help your website in ranking top in the list of results for your Keywords.

You must be wondering what is a Keyword? Well, when someone enters a phrase on Google in layman’s language, it is known as a keyword. It is the main word around which creators create content. Creating keyword-focused content helps you reach in from of your customers faster. Along with that, Google sees your website as an informative website and thus, recommends it to the users in its results page.

Apart from the organic results offered by Google, there is a certain amount of space offered to various promotional results. Thus this method of creating adverts and molding the search engine through a certain amount of investment is called Search Engine Marketing (SEM). This method is effective if you wish to earn greater revenue in the short run.

Normally, 94% of the people go in for the results on the first page. Besides, these are those people who will actually visit and convert into your customers.


There are 2 significant components of SEO. These are:

  • 1. On-Page SEO2. Off-Page SEO
  • 1. On-Page SEO
  • 2. Off-Page SEO

In On-page SEO, you perform different activities to enhance your site in any way possible. Be it keyword-focused content, scaled pictures, look ‘n’ feel of the site or some other viewpoints. These are the tasks performed straightforwardly on the site to build its perceivability on the internet. Various On-page SEO factors can be:

  • Page Load Time
  • Title Tag
  • Meta Description
  • H1 & H2 Tags
  • URL Enriched Keywords
  • Content
  • Content-Length
  • Latent Semantic Indexing
  • Image Alt Tags
  • Internals Links

Different Off-page SEO activities are also performed by marketers which incorporate backlinks creation and different submission activities. A part of these submissions can be PDF Submission, Image Submission, Video Submission, Business postings and so more.

Various Off-page SEO factors can be:

  • Back linking
  • Social Sharing
  • Quality Backlinks
  • Brand Searches
  • User Behavior

These SEO activities can come off as hard to perform but even if you carry out Basic SEO activities, your website will change drastically.

This helps to showcase your website in front of your target customers. It will lead to higher visits, greater conversions and higher sales!

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